Development of polo in the UAE market, refreshing products for equestrian and fashion
Amartyna to the Middle East: the readiness of the field of horse racing in the city of Medan in March, gives a strong impetus for the sector
Stressed company “to Amartyna” that the world of polo is attended by an increasing in the UAE, which revive the market for equestrian products during the year 2010.
Said Ayman Hanbali, Marketing Manager, “to Amartyna” confirmed that His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai that the draft horse racing track in the city of Medan is being implemented in full swing in Nad Al Sheba, Dubai will be the full readiness for hosting the fifteenth session of the Festival of Dubai World Cup horse next March, which is the most expensive event months and global reach as the financial items up to ten million dollars, has given a strong impetus to this sector, which grew in size by three-fold over the past five years.
It developed to polo and the equestrian prominently in the UAE, The state has invested heavily in this area by launching a world-class clubs in each of the Nad Al Sheba, Sharjah, and Abu Dhabi General Trading and Al Ain. This coincided with a huge investment and by Qatar and Bahrain to develop the golf Equestrian salient.
And provide “for Amartyna” a unique mix of fashion, which includes the finest clothing for men, women and children as well as equipment for the global polo and equipment should be available to players in the region. Reflect all products “does not Martina,” the long history of polo through the adoption of the company’s high quality standards represent the authenticity of the brand which was marked at all over the world and meet the consumer tastes of different cultures and requirements.
The Hanbali Dubai has managed to join the prestigious list of countries like the United Kingdom and Argentina in a game of polo.
Due date in the UAE Equestrian to the early nineties which started the first race at Nad Al Sheba. Also due date of the first race Equestrian accordance with the laws in UAE to November 1992. Stations and the development of this sport in the UAE was the establishment of Dubai Racing Club and the Federation of the UAE Equestrian and Racing Federation and the Emirates Racing.
Hanbali added: “One visit to the equestrian clubs in the area of the Gulf Cooperation Council gives a clear idea of the evolution of this sector in the Gulf region. And these clubs play a pivotal role in maintaining the equestrian game in the Arab region, which is a great legacy must be preserved.”
And the Middle East market provides fertile ground for business development of international companies working in the equine field. UAE leads the region in this area as they succeeded in strengthening the leadership position in the global economy with increasing values of awards horse racing at 100 percent over the past five years.
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